of extra productive time per shift achieves breakeven
50,000+
workers measured daily
The real reason behind productivity loss is an idle time
It is a problem of the motivation, discipline, and operations - people prefer to have rest when possible: no task given? No material at workplace? No fair compensation for the performance? No recognition? - Then no work, and no output.
A typical worker outside of production line delivers 25%-35% of productive time per shift - an astonishingly low 2-3 hours out of 8 hour of attendance.
Measure first. Incentivize second. Improve operations third
BRIX in a nut shell is a technology tool with an advisory which measure three most fundamental parameters about labor productivity - Productive, Idle, and Walking times. For every worker, every single shift.
Measure
Modern smart watches collect motion data from each worker. Brix AI converts motion data into measurements, BI provides reports for every level of management, and Brix Analysts enables actionable insights
Incentivize
Three-layer incentive plans, precisely calculated for your workforce, provide motivation and fair performance- based compensation to individual workers, gangs, and their supervisors.
Improve
Use super-granular and aggregated data from Brix to identify operational problems and fix them - prepare job tasks in advance, stage materials, plan tooling and access, coordinate between teams.
How It Works
A simple daily workflow that integrates into existing site operations. Infrastructure is needed only at punch-in and punch-out points.
Step 1
Smartwatch Distribution
Takes 2 seconds per worker — no longer than a fingerprint or smart-card punch-in.
Step 2
Data Collection
Workers wear watches thought the shift. The watch records every movement automatically.
Step 3
Data upload and processing
Watches are returned during punch out, cleaned and put on charger. Data flows to Brix AI and processed.
Step 4
Daily Reports
Granular and aggregated reports for every level — from worker to project director.
What Exactly Brix Measures
Brix focuses on actual productive time. Not only presence or attendance.
Productive Time
Absolute time of actual work, or production activity, such as laying block, drilling, welding, cleaning, etc.
Idle Time
Time of non-working activities - talking, smoking, phone usage. Everything unrelated to production.
Walking Time
Time spent walking around without carrying materials or tools.
Performance-based pay, powered by real data
Brix enables fair, transparent incentive plans based on precise individual labor efficiency measurements. Rewards are paid daily for above-threshold performance.
3-layer incentive plans based on measured labor performance
Individual Level
Workers who exceed the daily productivity threshold receive additional pay for that day. Higher output means higher earnings.
Daily bonus for above-threshold productivity
Team Level
Crews with above-average productivity earn team-based bonuses. Creates peer support and reduces coordination delays.
Team bonus for collective performance
Supervisor Level
Managers are rewarded when their teams perform above target. Aligns leadership incentives with productivity improvement.
Bonus tied to team productivity
Operational Insights
When the worker is idle for a few minutes, the watch promptsworkers to select a reason for an idle time: no materials, waiting for instructions, equipment unavailable, break, etc.
Managers see aggregated downtime reasons across their teams, areas, trades, and many more. This enables targeted actions to remove bottlenecks and improve planning.
Productivity increases not only because workers are incentivized, but because operations improve. The system helps management fix the processes that prevent workers from being productive.
Brix Features
Originally Designed for construction, now works simply and reliably in any labor-intensive industry
Fully Automated
Classifies activity without manual tracking, supervisory observation, or human judgement.
No Human Bias
Objective measurement eliminates supervisor favoritism and perception errors. Consistent and fair.
Offline Operation
Devices work fully offline during shifts. Infrastructure is needed only at punch-in and punch-out points.
Anti-Fraud Technology
Recognizes known cheating techniques and highlights unusual physical activities automatically.
Subscription Model
Pay per worker per year. Includes devices, software, support, and replacement units.
Scalable Deployment
Start small, grow big. Scaling takes days. No CAPEX involved
Productivity Impact & ROI
Data from actual deployments on large construction projects.
Brix is deployed at scale on large construction and industrial facilities. Tens of thousands of workers are measured daily.
10,000+
workers monitored
Construction
United Arab Emirates
10,000
workers monitored
Nuclear Industry
Turkey
1,000+
workers monitored
Solar and Green Energy
Saudi Arabia
2,500
workers monitored
Solar and Green Energy
Saudi Arabia
Client Testimonial
"One of the biggest challenges was how to effectively monitor the efficiency of our labor. Brix allowed us to quantify what each individual worker does daily. And incentivize the labor so they can manage their own efficiency and drive the efficiency of the business. And that was delivered on a scale of 7000 workers."
Large Resort Project UAE
50,000+
workers monitored daily
4 continents
active deployments
Why Brix
Traditional time and attendance systems tell you who showed up. Brix tells you how much time each worker actually spent working.
Feature
BRIX
Location tracking
Measures actual productive time
Works offline on-site
Productive time measurement
Increases labor productivity
Identifies operational bottlenecks
Real-time tracking
Tracks attendance only
Tracks labor allocation
ROI positive
Frequently Asked Questions
Practical answers to common questions about implementation and operation.
What infrastructure is required on-site?
What infrastructure is required on-site?
No infrastructure is required as the system is fully autonomous and works via wearable devices.
How accurate is the activity classification?
How accurate is the activity classification?
The system uses advanced AI motion recognition developed by a team of 100 specialists to ensure high precision.
How do workers respond to the system?
How do workers respond to the system?
Workers accept it as a fair basis for performance-based incentives and transparent bonus calculations.
Can we start with a pilot?
Can we start with a pilot?
Yes, a pilot project allows you to measure the baseline and see a proven productivity growth of over 20%.
What is included in the subscription?
What is included in the subscription?
The SaaS subscription includes wearable devices, AI-powered analytics, and fully automated daily reporting.
How quickly does the system pay for itself?
How quickly does the system pay for itself?
The system reaches breakeven by increasing each worker's productive time by just 11 minutes per day.
Start saving millions on labor today
Ask us for improved labor productivity at your company
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$/ hour
people
42%
33 %Improvement range65 %
Baseline
32%
With Brix
42%
Gain
+10%
Per worker / year
Earned hours
208
hours
Net profit
$16,442
per worker
Total for 10 workers / year
Total earned hours
2,080
hours
Total net profit
$164,419
annual
✦ Brix returns 3.0× its cost — 2,080 hours gained across your team
